Restructuring enterprise information architecture and national chapter directories to expand advocacy resource discoverability.
Context
The Arc of the United States advocates for civil rights, education, employment, and community inclusion for people with intellectual and developmental disabilities across hundreds of state and local chapters. With decades of policy publications, legal briefs, and assistance resources, the platform suffered from deep legacy taxonomy debt.
The objective was streamlining enterprise search visibility, resolving crawl inefficiencies, and ensuring vulnerable individuals and families seamlessly locate essential advocacy services.
Details
Time Frame:
Enterprise Initiative
Role:
Enterprise SEO Consultant & Information Architect
Involvement:
Enterprise SEO, Information Architecture, Technical SEO
Overview
Executed a comprehensive site-wide information architecture overhaul, resolving legacy index bloat and structuring a national chapter directory that connected millions of families with local advocacy resources.
Challenge
Decades of content accumulation created thousands of legacy URLs with duplicate content issues, conflicting canonical tags, and unoptimized search index coverage.
Families searching for urgent state-specific disability rights guidance frequently encountered outdated policy documents rather than active local chapter intake pathways.
Solution
Conducted an exhaustive content audit, establishing 301 redirection matrices and pruning thin duplicate archives. Redesigned taxonomy into intuitive topic hubs and deployed Organization, NGO, and LocalBusiness schema for national chapters.
- Information architecture restructuring establishing intuitive topical authority hubs
- National chapter directory schema mapping chapters to exact geographic jurisdictions
- Accessibility and Core Web Vitals audit ensuring full ADA and search bot accessibility
Results
National advocacy resource discoverability increased significantly, with chapter directory search impressions reaching all-time highs across all 50 states.
Information architecture health improved drastically, eliminating crawl waste and ensuring families, caregivers, and policymakers instantly connect with current disability rights support.